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| Greetings! |
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With 2009 nearly half over, it is time to asses how your business is doing. Take the time to examine what's working for you and what isn't. Create a plan for the second half of the year for maximum achievement! |
| What agents are saying.... |
 "We listed a condo built in 1983 and needed it changed from an older, tired unit to one that says buy me now. Melissa came and worked wonders. The very first showing resulted in the unit going under contract at a price 6% higher than the previous units sold for. First Impressions makes the difference in this challenging real estate market."
Jim Near, Keller Williams Realty
MLS# 2912367
Listed 05/05/09
Sold after first showing!
"Proper staging is one of the best ways to entice buyers to take a look and make a property stand out... Preparing a house to put it on the market directly impacts whether or not a home will sell, how quickly it will sell and for how much." exerpt from Gary Keller's new book entitled, Shift.
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| Become a CSP Elite Stager - International course comes to Charleston! |
 Are you a Real Estate Professional looking for a marketing edge? Would you like someone else to tell your clients about the sensitive issues before putting their house on the market? Would you like to have a great reputation with your peers? Be known as the real estate professional whose listings are a "must see" when they are working with a buyer? Do you want to learn how home staging can attract more listing appointments?
The CSP Elite™ Program is for you! This comprehensive workshop provides insight, principles, best practices and strategies for agents to assist property sellers to maximize equity gain during the sale of a property. The in-class program is delivered during a one day training (6-8 hours), making it easy to digest and fun It comprises of three modules and an open book exam. Each module is designed to build a home staging foundation from, why do home staging? to how to communicate, market and implement home staging practices in a basic fundamental and easy to understand fashion.
For more information, or to register visit www.cspelite.com or call 1-888-STAGING.
Charleston classes on June 23, July 21 & August 11
Cost is $325
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| Recent Statistics |
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Listed: 05/18/08
Staged: 04/08/09
AC: 05/26/09
only 48 days!!
MLS# 2910652
Listed: 04/25/09
Staged: 04/24/09
AC: 06/06/09
only 42 days!!
MLS# 2901714
Listed: 1/19/09
Staged: 04/02/09
AC: 5/02/09
only 30 days!
MLS# 2909698
Listed: 04/07/09
Staged: 04/06/09
AC: 06/02/09
only 56 days with multiple offers!
MLS# 2827131
Listed: 03/01/08
Staged: 04/01/09
AC: 06/15/09
on market 395 days prior to staging, only 75 after! avg DOM neighborhood - 127!
MLS# 2821477
Listed: 06/12/07
Staged: 02/26/08
AC: 06/08/09
on market 8 months prior to staging, only 100 days after! avg neighborhood DOM 176!
Carol Oaks Villas -
Three properties AC after staged model unit on 1/12/09!
Palmetto Pointe Villas -5 units currently AC after staging model!! | |
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| Demystifying the Staging Process - Part 3 |
 For years you've read our newsletters and seen our success stories and still we see many homes on the market in desperate need of staging. After talking to past clients we've realized that often times this is because many agents just don't have enough information. Each month we'll begin addressing some of the most common concerns.
If the home doesn't sell in the first month or two, then I'll stage. This philosophy, designed to save money, actually has a tendency to cost the seller more than they could possibly stand to gain - in both time and money.
Think back to one of the first things you learned after real estate school. New listings are HOT! This is when the most interest is generated. Agents who are WOWed by the listing will show it over and over again - if it lasts that long. The best possible offers are typically obtained during this initial period as well. When you postpone staging, you have missed the opportunity of putting your best foot forward, so to speak. These are excited potential buyers and possibly agents that you will never win back!
So, what to do? At the listing table, explain the importance of staging to compete in today's market. Have your professional home stager provide a consultation immediately - before the listing hits the market! (It may be necessary to postpone the listing contract.) Your stager will provide a list of projects and possible improvements necessary to compete and shine in your market.
These changes are vital to securing the maximum equity for your clients as possible in today's current market conditions. Hesitating or waiting WILL cost your client equity.
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| Summertime - looking back at yesterday and planning for tomorrow |
 The year is almost over and this means that it's time for you to take another look at your business plan and performance. In order to be successful we need to know where we are going and where we have been.
Wayne Gretsky summed it up by saying, "The key to winning is not being where the puck is, but where it is going."
Where are you going? Where is your market going? What trends are happening that will affect your business and how can you be on the cutting edge?
Where have you been? What has been working? While what has worked may not continue working forever, it can be an effective resource to know what may work in the future. Have you taken note of your efforts and profit margins? If not, this is the time.
Now that you know what has been working for you and where you want to go, create a plan and goal sheet. Make sure that you keep your new plan in front of you daily. This is the most common activity of those who are high achievers and top producers. | |
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Both the weather and Charleston real estate market have been heating up! I hope that your business is blooming! As always, we thank you for your continued support!
See you next month....
Sincerely,
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 Bevin Googer & Melissa Marro
Staging And Redesign
First Impressions Home Staging & Interior ReDesign
843.425.0138 (Bevin)
843.822.2622 (Melissa)
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