With so many homes on the market, getting other agents (and their clients) to your open house can be a daunting task! There simply is only so much time and so many homes to visit. We wanted to share some ideas that we are aware of that have been successful.
Team up with other agents for a community open house - Why not have all the agents (or at least several of them) in the neighborhood you have a listing team up to do a community open house.
Work with a gimmick - Try a progressive luncheon, poker hand, grand prize or other multiple home gimmick to get many agents to go to all the homes in your community.
Team up with a stager - After your client has paid for a stager, advertise it and open it up with your stager present. You would be surprised how many agents still haven't seen a professionally staged home. They will come to meet the stager, see their work and in the meantime see the home. (This is particularly effective if the home was on the market prior to staging. Many will want to see the transformation & know if it shows better for their new clients.)
Using these techniques may help get you better results and in turn quicker sales. In our last newsletter we advsertised a 'meet the stager' event at one of our staged vacant listings... more than 50 agents attended! When was the last time your broker open house had that kind of attendance?
The year is half over and time is ticking down. How are you progressing with your goals? There is still time to get on track and get business rolling. Make sure that your clients are aware of your services and what sets you apart from your competition. 
In almost any industry customer service and price are going to be driving factors of success and failure. In this industry, discount brokerages offer little in the way of customer service, but charge low rates and expect the customer (seller) to take care of themselves. What about full service brokerages? How many of your clients are really getting the customer service they want, expect and deserve? 